About aesthetic

The aesthetic of a brand helps to effectively communicate the values of the brand and its identity. Consistency in terms of aesthetic is necessary for brand communication (visibility, brand awareness, persuasive messages, arise emotions) We use the term aesthetic to indicate all the elements of the brand that have to deal with emotions, which does …

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Coller – Collage

The word collage is derived from the French word coller, to glue. But it wasn't until the early years of the 20th century, when artists such as Picasso and Braque brought this technique of creating works that involved assembling found elements that collage as a practice in art, design and advertising began to gain widespread …