THE NARCISSISTIC SUPPLY

Today success is defined not as result of talent but of social networking. Social media is creating a youth culture of digital narcissism, this is what I mean by narcissistic supply. Children are the physical manifestation of their parent’s unresolved issues. The Great Depression and War-Era generation prioritized economic security and raised their children to …

About aesthetic

The aesthetic of a brand helps to effectively communicate the values of the brand and its identity. Consistency in terms of aesthetic is necessary for brand communication (visibility, brand awareness, persuasive messages, arise emotions) We use the term aesthetic to indicate all the elements of the brand that have to deal with emotions, which does …

GENERATION Y

Generation Y is not a consumer label, but a social entity defined by a given mindset. In Spain they are called Generación Ni-Ni, a demographic driven by national economic ruin into a limbo of neither work nor study – ni trabaja, ni estudia. In Norway they are called Generation Serious for their lack of hedonistic tendencies and …

THE GRANDIOSITY GAP

Regardless of how successful they become, narcissists end up being abject failures either in reality or in their minds, because the Grandiosity Gap can never be bridged. Delusions are persisting beliefs in something untrue. They usually involve the misinterpretation of perceptions and experiences. In reality these situations are either not true or highly exaggerated. People …